• Your name, email address, home and business address, phone number, nationality, birthday and payment card information;
• Your membership number and pin or password as well as details of your memberships with any of our program partners such as our airline or car rental partners;
• Information that you choose to provide in your loyalty profile, such as your personal stay and destination preferences; and
• Marketing preferences, including how you prefer to be contacted by IHG as well as what types of information you are interested in hearing about.
• Your stays at IHG-branded properties, including the property name, dates of stay, and, in some circumstances, the total dollar amount of your stay (and, in some circumstances, an itemized breakdown of your spend at the property).

We may collect this information from you, other sources, and automatically.

From You/Other Person acting on Your Behalf:  We collect your information through our global reservation and customer care offices, through our websites, through our mobile applications or through our other digital channels.

Properties: We receive information about your stay from IHG-branded hotels and other properties within the IHG network so that we can honor the program.

Service Providers: We may also collect information about you from other sources, including entities that assist us in confirming the accuracy of your mailing address; in some circumstances, we do not receive the updated address verification from the vendor; rather, the vendor may simply update our mailing with the address that it believes is aligned with the postal service requirements.

Other Sources: We may obtain information about you from social media pages; for example, if you make a comment on IHG’s social media page or if you comment about IHG on a public social media feed. We use this information to improve our services to you and to other customers. We do not typically append this information to your rewards profile. We also obtain demographic information from entities, which typically is in aggregated form. We may use this information in combination with information in your profile to identify relevant opportunities about which to notify you.

Your Friends: We may obtain information about you from friends if they refer you to us.

Automatically: We collect information about you automatically through our website, mobile app, our emails, and social media sites. In these instances, information such as your country information, internet protocol (“IP”) address, medial access control address, and other characteristics about your system or device may be automatically collected. This information is collected for functional purposes as well as to improve your experience when using these services. This information may also be used for aggregated trend and statistical analysis, and for showing you more relevant advertisements and messages. More information on these practices can be found in the Using our websites, mobile applications, and other technologies section below, and in our Cookies and other tracking technologies section. We do not typically associate an IP address with your IHG^® Rewards profile.

How we use this information: We use your information to operate and provide services in connection with our loyalty programs. We also use your information to improve our products and services. Where permitted by applicable law, or where we have your consent, we also may share your information with other parties, including our loyalty partners and others, to extend special offers about their own products and services to you.

This may include:

• Enrollment in the loyalty program;
• The order and delivery of merchandise that you have redeemed online, including merchandise and services offered by our IHG^® Rewards partners;
• Sending you updates, account statements and other information relating to your participation in one of our programs or services;
• Sending you marketing communications (which may include text messages or calls placed using autodialer technology), with your consent where required by applicable law, in relation to the products and services offered by IHG or our IHG^® Rewards partners or other partners or affiliates;
• Providing you with personalized advertisements or communications for IHG and/or other products or services that we believe may be relevant for you; and
• Analytics, statistical analysis and other research.

Although provision of much of the information requested is voluntary, the failure to provide certain information may impact and/or prevent our ability to offer you certain services.

We occasionally run promotions where we ask IHG® Rewards Members to refer a friend to the IHG^® Rewards. In these cases, we always ask members to make sure anyone they refer is happy for their personal information to be passed to us, and to direct friends to read this Privacy Statement if they want to find out more about how we use their information.

How you can manage your marketing preferences: You can manage your preferences and decide what marketing communications you would like to receive from us in our online preference center. You can visit our Preference center or find out more information in the Managing your Preferences and information section.

In addition, you can opt out of collection of your personal information for use in targeted advertising. Please see Managing cookies and opting out for more information on how to do this.

We also recommend you routinely review the privacy notices and preference settings that are available to you on any social media platforms as well as your preferences within your Rewards account. In addition, California residents have the option of clicking on the Do Not Sell link, which would eliminate the sharing that might constitute a sale under California’s law.

Who we share your information with: During the course of your participation in our loyalty programs, we share your information as follows:

• Loyalty partners: to provide you with the products and services that you have requested and, where permitted by law, for the partner to offer its own products and services to you. We also may choose to partner with another company to offer a product, such as a co-branded credit card. You have options about how we share your information; please log into the preference center at any time to view and exercise your choices. In addition, California residents have the option of clicking on the Do Not Sell link, which would eliminate the sharing that might constitute a sale under California’s law.
• Service providers: for the purposes of operating the program and to provide you with the products and services that you have requested. We also use service providers to assist us with managing, carrying out and improving our advertising. These companies are authorized to use your personal information only as necessary to provide these services to us.

We also will share your information in the following circumstances:

• When we believe in good faith that the disclosure is required by law or to protect the safety of hotel guests, employees, the public, or IHG property;
• When disclosure is required to comply with a judicial proceeding, court order, subpoena, warrant, or legal process in any jurisdiction; or
• In the event of a merger, asset sale, or other corporate transaction.

Corporate News: Information collected may include:

• Information relating to your registration for corporate news such as your name, email address, profession, country/region and email service preferences for news; and
• Information relating to the receipt of shareholder documents such as your initials, surname, postcode, shareholder account number, email address and password for shareholder communications.

We collect this information directly from you when you sign up for corporate news or shareholder documents on our corporate site.

Competitions or sweepstakes: We collect contact information from you when you sign up for a competition or sweepstake; we do not necessarily include this information as part of your IHG® Rewards profile. In these instances, we will collect information from and about you for running and administering the respective competition, sweepstakes or service that you have elected to participate in. The information collected may include personal details such as your name and address as well as certain demographic information that you choose to provide. In each case, we will collect, use and secure your information in a manner consistent with the general principles set out in this Privacy Statement unless we tell you otherwise.

Other Collections: We also collect information from you when you sign up to receive our newsletters or other special offers and promotions, download one of our mobile applications, or participate in one of our other services. The type of information that we collect from you depends on your interaction with our site and services.

Automatically: We also collect information about you when you browse our website, use our mobile app, interact with our emails or use our social media sites. In these instances, information such as your country information, internet protocol (“IP”) address, media access control address and other characteristics about your system or device may be automatically collected. This information is collected for functional purposes as well as to improve your experience when using these services. This information may also be used for aggregated trend and statistical analysis, and for showing you more relevant advertisements and messages. More information on these practices can be found in the Using our websites, mobile applications and other technology section below. We do not typically associate an IP address with your IHG® Rewards profile.

How we use this information: We use your information to provide you with corporate news and shareholder documents for which you have signed up. For corporate news, you may change your communication preferences in accordance with the Managing your communication preferences section below.

If you sign up for a promotion, we may associate that promotion with your account (e.g., if related to an IHG® Rewards program.). If you sign up for a contest or sweepstakes, we will use your information for the purpose of that contest or sweepstakes. Please be advised that there may be additional rules for the sweepstakes or contest, and those rules may provide additional information about how we will use your information collected for any event that you choose to enter.

For online collected data, please see Online Channels and our Cookies and other tracking technologies for additional information.

Who we share your information with: We may share your information with our service providers who provide services on our behalf to help with our corporate site and our shareholder functions. These services may include the provision of shareholder documents and services related to management of our shareholder register. These companies are authorized to use your personal information only as necessary to provide these services to us.

We will also share your information in circumstances, such as:

• when we believe in good faith that the disclosure is required by law or to protect the safety of hotel guests, employees, the public or IHG property;
• when disclosure is required to comply with a judicial proceeding, court order, subpoena, warrant or legal process; or
• in the event of a merger, asset sale, or other related transaction.

我們可以在您使用我們的行動應用程式時，接收您的資訊。有些資訊（您的裝置製造商、裝置類型及作業系統版本等）為自動蒐集，不過另外有些資訊（例如您的精確地理位置資訊）僅會在您選擇提供並在相關法律許可時才會蒐集。我們通常不會把經由您使用我們行動應用程式所取得的您的精確地理位置資訊，跟您的 IHG® 優悅會帳戶連結在一起。有時候可能有必要把您的地理位置資訊跟您的帳戶連結在一起，才能讓您參與我們可能提供的特定計畫或特色功能，不過我們絕不會以任何可識別您個人身份的方式，保留您的地理位置資訊。

如果您使用我們的行動應用程式，我們也會不定時發送通知給您，讓您對我們進行中的任何事件或優惠活動，隨時保持更新。如果您不想要接收這類型的通訊功能，您可以到裝置設定中取消。為確保您可以接收到適當的通知，我們需要收集關於您裝置的特定資訊，例如作業系統和使用者身分資訊。

我們會使用行動裝置分析軟體，讓我們能夠更加瞭解我們的行動裝置應用程式在您手機上的執行效果。這個軟體可能記錄的資訊包括：您使用應用程式的頻率、應用程式中發生的事件、累積使用量、效能資料，以及應用程式的下載來源等。