Kimpton Hotels & Restaurants Launches Room 301: A Social Experiment

SAN FRANCISCO (September 6, 2018) - Today, Kimpton Hotels + Restaurants launches a first-of-its-kind social experiment, titled “Room 301,” which will run for three months at the Kimpton Everly Hotel in Los Angeles, with additional activations at select Kimpton hotels across the country. Room 301 reflects Kimpton’s belief that hearfelt human connections make peoples’ lives better and the idea that commonalities and connections exist between all people – no matter their background or life strory. Room 301 seeks to uncover the intersections and variances of the human experience.

Guests who choose to book the Room 301 experience will engage in a variety of in-room activities during their stay. Each element is thoughtfully designed to explore what makes people uniquely human. We’re curious about whether complete strangers can share meaningful connections, even though their stories only intersect in this shared experience of the same space at different times. At the conclusion of the three-month run, Kimpton will assess and share the results of the experiment, with the goal of sparking more conversations about the importance of heartfelt human connection in today’s fast-paced and often divisive world.

“Room 301 is an exciting extension of Kimpton’s overarching Stay Human brand campaign. The campaign is grounded in the idea that in our world of rapid innovation and technology, we’re actually craving more authentic connection, more personal experiences, more surprises – in short – more humanity,” says Kathleen Reidenbach, Chief Commercial Officer at Kimpton Hotels & Restaurants. “With Room 301 we’ll get to know the individuals who stay in this room – their experiences, aspirations and values. We hope to have some interesting insights that can inspire the way we continue to build community at our hotels and restaurants.”

Guests of Room 301 will enjoy the personal experiences Kimpton is known for, while having the opportunity to explore a variety of activities and prompts unique to the room, designed to spark creativity and encourage self-reflection. All in-room elements are interactive and inspire guests to both relate to others and leave their own mark, without revealing the identities of any guests. The room also features an exclusive art collaboration with artist Colette Miller of the Global Angel Wings Project and each guest will receive a welcome kit of up to $200 in value, featuring gifts hand-selected by the Kimpton team.

Room 301 is available to book between September 6 and November 30 at 15 percent off the best flexible rate. For each guest that books Room 301, Kimpton will make a $10 donation to the guest’s choice of either The Trevor Project or No Kid Hungry, two of Kimpton’s non-profit partners. Guests can sign up to participate in Room 301 by sending an email to StayHuman@KimptonGroup.com. They will then have an opportunity to check Room 301 availability, sign a waiver, and receive more information about the experience. The spirit of Room 301 will also be brought to life through activations at a number of Kimptons across the country from the Kimpton Aertson Hotel in Nashville to the Kimpton Hotel Allegro in Chicago and the Kimpton Hotel Palomar Philadelphia. Check out this Room 301 video for a sneak peek of the room and visit KimptonRoom301.com to learn more!